Advertising Campaign
The critical part of making an advertising campaign is determining a
campaign theme, as it sets the tone for the individual
advertisements and other forms of marketing communications that will
be used.
The campaign theme is the central message that will be communicated
in the promotional activities. The campaign themes are usually
developed with the intention of being used for a substantial period
but many of them are short lived due to factors such as being
ineffective or market conditions and/or competition in the
marketplace and marketing mix.
A particular advertising campaign may make use of a number of
different channels or media to reach its audience - hence Internet
advertising, Television Advertising, Magazine Advertising and
others...
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