Advertising slogans often play a large part in the interplay between
rival companies. Advertising slogan writers
create advertising copy even novelists may be found at times.
Advertising slogans are short, often
memorable phrases used in advertising campaigns. They are claimed to
be the most effective means of drawing attention to one or more
aspects of a product.
Advertising slogans are subject to ethical constraints and are often
viewed with reservations, if not actual misgivings by official
bodies, such as the Advertising Standards Authority in the UK, or
the European Advertising Standards Alliance who claim to have a
responsibility to the public good and whose decision making follows
an Advertising Code. Similar organizations exist in Canada, Ireland,
New Zealand, Australia, South Africa, as well as other countries.
