Demographic
Profile
Demographic profile typically involves age
bands, social class bands and gender
A demographic profile can be used to determine when and where advertising
should be placed so as to achieve maximum results. In all such cases,
it is important that the advertiser get the most results for their money,
and so careful research is done to match the demographic profile of
the target market to the demographic profile of the advertising medium.
A good way to figure out
the intended demographic profile of a television show, TV channel, or
magazine is to study the ads that accompany it.
An example of demographic
profile, in the United States the television program The Price is Right
most frequently airs from 11 a.m. to Noon. The commercials on it are
often for things like arthritis pain relievers and diapers.
This indicates that the
target demographic profile are senior citizens and parents with young
children, both of which would be home at that time of day and see that
show. Another example of demographic profile would be MTV, for it has
many ads with digital audio players indicating that the channel is targeted
to young adults and teenagers and/or fans of music.
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