Infiltration
Marketing
Infiltration marketing strategies help marketers
understand and integrate the culture of consumers at a local.
By identifying and engaging Infiltration
Marketing thought leaders and trend setters within the consumers' community
and targeting their communications directly to them.
These thought leaders are key influences within their social groups
and engaging them early helps to quickly facilitate a strong emotional
connection between consumers and the brand. Infiltration marketing also
often utilizes high-impact, exciting brand sampling events at local
venues.
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