Marketing Research

Consumer marketing research studies the buying habits of individual people while business-to-business marketing research investigates the markets for products sold by one business to another.

Consumer marketing research is a form of applied sociology that concentrates on understanding the behaviors, whims and preferences, of consumers in a market-based economy. The field of consumer marketing research as a statistical science was pioneered by the AC Nielsen Company in 1923.

Marketing research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment.

Product marketing research - This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop.

Advertising research is a specialized form of marketing research conducted to improve the efficacy of advertising. copy testing, also known as pre-testing, is a form of customized research that predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attention and flow of emotion. Pre-testing is also used on ads still in rough form.

Marketing research, or market research, is a form of business research and is generally divided into two categories: consumer market research and business-to-business market research, which was previously known as industrial marketing research.

Sometimes the term marketing research refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.