Negotiation
Negotiation involves three basic elements:
process, behavior and substance. The process refers to how the parties
negotiate: the context of the negotiations, the parties to the negotiations,
the tactics used by the parties, and the sequence and stages in which
all of these play out. Negotiation is an interaction of influences.
Such interactions, for example, include the process of resolving disputes,
agreeing upon courses of action, bargaining for individual or collective
advantage, or crafting outcomes to satisfy various interests. Negotiation
is thus a form of alternative dispute resolution.
Behaviors to the relationships among these parties, the communication
between them and the styles they adopt. The substance refers to what
the parties negotiate over: the agenda, the issues (positions and -
more helpfully - interests), the options, and the agreement's) reached
at the end.
Skilled negotiators may
use a variety of tactics ranging from a straight forward presentation
of demands or setting of preconditions to more deceptive approaches
such as cherry picking. Intimidation and salami tactics may also play
a part in swaying the outcome of negotiations.
Negotiation is one of three
primary methods of alternative dispute resolution, typically evidenced
by a trained negotiator acting on behalf of a particular organization
or position. Compare this to mediation where a disinterested third party
listens to each sides' arguments and attempts to help craft an agreement
between the parties.
Given the above definition,
negotiation occurs in business, non-profit organizations, government
branches, legal proceedings, among nations and in personal situations
such as marriage, divorce and parenting. See also negotiation theory.
In the advocacy approach,
a skilled negotiator usually serves as advocate for one party to the
negotiation and attempts to obtain the most favorable outcomes possible
for that party. In this process the negotiator attempts to determine
the minimum outcomes the other party is willing to accept, then adjusts
their demands accordingly.
A "successful" negotiation
in the advocacy approach is when the negotiator is able to obtain all
or most of the outcomes their party desires, but without driving the
other party to permanently break off negotiations.
Emotions play an important
part in the negotiation process, although it is only in recent years
that their effect is being studied. Emotions have the potential to play
either a positive or negative role in negotiation.
During negotiations, the
decision as to whether or not settle, rests in part on emotional factors.
Negative emotions can cause intense and even irrational behavior, and
can cause conflicts to escalate and negotiations to break down, while
positive emotions facilitate reaching an agreement and help to maximize
joint gains.
Affect effect: Dispositional affect effect the various stages of the
negotiation process: which strategies are planed to be used, which strategies
are actually chosen, the way the other party and its intentions are
perceived, the willingness to reach an agreement and the final outcomes.
Positive affectivity (PA) and negative affectivity (NA) of one or more
of the negotiating sides can lead to very different outcomes.
Even before the negotiation
process starts, people in a positive mood have more confidence, and
higher tendencies to plan to use a cooperative strategy. During the
negotiation, negotiators who are in a positive mood tend to enjoy the
interaction more, show less contentious behavior, use less aggressive
tactics and more cooperative strategies.
This in turn increases
the likelihood that parties will reach their instrumental goals, and
enhance the ability to find integrative gains. Indeed, compared with
negotiators with negative or natural affectivity, negotiators with positive
affectivity reached more agreements and tended to honor those agreements
more.
Those favorable outcomes
are due to better decision making processes, such as flexible thinking,
creative problem solving, respect for others' perspectives, willingness
to take risks and higher confidence. Post negotiation positive affect
has beneficial consequences as well.
It increases satisfaction
with achieved outcome and influences one’s desire for future interactions.
The PA aroused by reaching an agreement facilitates the dyadic relationship,
which result in affective commitment that sets the stage for subsequent
interactions.
PA also has it’s drawbacks:
it distorts perception of self performance, such that performance is
judged to be relatively better than it actually is. Thus, studies involving
self reports on achieved outcomes might be biased.
Negative affect has detrimental effects on various stages in the negotiation
process.
Although various negative
emotions affect negotiation outcomes, by far the most researched is
anger. Angry negotiators plan to use more competitive strategies and
to cooperate less, even before the negotiation starts.
These competitive strategies
are related to reduced joint outcomes. During negotiations, anger disrupts
the process by reducing the level of trust, clouding parties' judgment,
narrowing parties' focus of attention and changing their central goal
from reaching agreement to retaliating against the other side. Angry
negotiators pay less attention to opponent’s interests and are less
accurate in judging her interests, thus achieve lower joint gains.
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