Personal
Branding
The advantage of Personal branding is that each product has a self
image and identity that's unique. This facilitates the positioning
process. Personal branding is the marketing strategy of giving each product in a
product portfolio its own unique brand name.
This is contrasted with
family branding in which the products in a product line are given
the same brand name.
Companies such as Coca-Cola Co. have adopted this approach for
instance, Coca-Cola and Bacardi Mixers both which have their own
unique brand name but are owned and marketed by Coca-Cola Co.
Additionally the term Personal branding is used for keeping the
brands of a company unchanged after a merger and acquisition.
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