Product Line

A line of product can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually.

The number of different product lines sold by a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. Product placement When you add a new product to a line, it is referred to as a line extension. When you add a line extension that is of better quality than the other products in the line, this is referred to as trading up or brand leveraging.Product Line When you add a line extension that is of lower quality than the other products of the line, this is referred to as trading down. When you trade down, you will likely reduce your brand equity. You are gaining short-term sales at the expense of long term sales.Product Line Image anchors are highly promoted products within a line that define the image of the whole line. Image anchors are usually from the higher end of the line's range. When you add a new product within the current range of an incomplete line, this is referred to as line filling.Product Line Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale is that these amounts are seen as suitable price points for a whole range of products by prospective customers. It has the advantage of ease of administering, but the disadvantage of inflexibility, particularly in times of inflation or unstable prices.Product Line There are many important decisions about product and service development and marketing. In the process of product development and marketing we should focus on strategic decisions about product attributes, product branding, product packaging, product labeling and product support services. But product strategy also calls for building a product line.

Price Discrimination
Price Skimming
Pyramid Scheme
Product Churning
Price Elasticity Demand
Penetration pricing
Product Life Cycle
Prospect Theory
Product Placement
Public Relations
Q Score
Quality
Quality Function
R & D
Rate of Return Pricing
Relationship Marketing
Retail
Sex in Advertising
Subvertising
Sales
Sales Force Management
Services Marketing
Subliminal Advertising
Scenario Planning
Sales Promotions
Specialty Catalogs
Supermarket
Supply Chain
Supply Chain Mgmt
Shrinkage
Strategic Planning
Trademark
Target Market
Transfer Pricing
Technology Lifecycle
Telemarketing
Trademark Rights
Television Advertising
Trademark Search
Undercover Marketing
Vendor Lock-in
Vertical Integration
Variable Pricing
Value
Value Chain
Viral marketing
Word of Mouth Pricing
Price
Price Points
Planned Obsolescence
Psychological Pricing
Packaging & Labeling
Pricing Objectives

Marketing