Product Management
Product Management is also a collective
term used to describe the broad sum of diverse activities performed
in the interest of delivering a particular product to market. Product
management is an organizational function within a company dealing with
the planning or marketing of a product or products at all stages of
the product lifecycle.
From a practical perspective, product management is an occupational
domain which holds two professional disciplines: product planning and
product marketing. This is because the product's functionality is created
for the user via product planning efforts, and product value is presented
to the buyer via product marketing activities.
Product placement Product planning
and product marketing are very different but due to the collaborative
nature of these two disciplines, some companies erroneously perceive
them as being one discipline, which they call product management. Done
carefully, it is very possible to functionally divide the product management
domain into product planning and product marketing, yet retain the required
synergy between the two disciplines. Product
placement Defining new products and gathering market requirements
 Product
Life Cycle considerations
Product
portfolio management
Product
differentiation
Product marketing typically deals with these activities:
Product
positioning and outbound messaging
Promoting
the product externally with press, customers, and partners
Bringing
new products to market
Product management typically deals with these closely-related functions:
Product
planning
Product
marketing
Program
management
Project
management
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