Marketing End
User
The end-user or consumer may differ from
the customer, who might buy the product, but doesn't necessarily use
it; for example, a zookeeper, the customer, might purchase elephant
food for an end-user: the elephant. Economics and commerce define an
end-user as the person who uses a product.
In contracts, the term 'end-user' becomes a legal construct referring
to a non-reseller.
This definition characterizes
the store the zookeeper bought food from as a non-end-user, but the
zookeeper as an end-user.
This legal construct most
often appears in End User License Agreements, also known as EULAs.
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