Target Market
Target market strategies or targeting is
the selection of the customers you wish to service. The decisions involved
in targeting strategy include:
 which
segments to target
how
many products to offer
which
products to offer in which segments
There are three steps to targeting:
market
segmentation
target
choice
product
positioning
Targeting strategy decisions are influenced by:
market
maturity
diversity
of buyers needs and preferences
strength
of the competition
the
volume of sales required for profitability
Target market is, in marketing,
the market segment to which a particular product is marketed. It's often
defined by age, gender, geography, and/or socio-economic grouping.
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